In an effort to increase tourist arrivals in The Gambia, the Ministry of Tourism and Culture has taken a giant step in promoting destination Gambia. Officials from the Ministry led by the Minister and the Gambia Tourism Board were in London where they held a media briefing to show case the Gambia as much more than just sunshine, sand and sea. The exposure took place at the Floating Good Hotel in London where the Minister of Tourism and Culture Hamat Bah said the media briefing is aimed at extending the tourism campaign beyond the usual trade fairs to the doorsteps of tourists through the media.

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